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14. Urban Decay Perversion Waterproof Mascara

Start painting the eyelashes from their roots - You will comb them at the roots in a zigzag movement several times - Apply the mascara until you get the volume you want Sephora brand mascara High impact, volumising mascaraSHOP NOW

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Cruelty-Free Brands at Sephora (Updated for 2022!)

Skeptics say clean beauty is nothing more than a marketing ploy that unnecessarily demonizes a host of safe and effective chemicals. But the reality is that “these days, if your products or your ingredients are not perceived as clean and safe, it will be harder and harder to get traction,” said Richard Gersten, a partner at Tengram Capital Partners, a private equity firm in New York that invests in luxury beauty brands. “Clean has become the price of admission.” Popular SKINSKOOL Searches HairBlack, Straight, Fine

Sephora clean beauty

In a report released last week, Sephora, the first major beauty retailer to issue a chemicals policy,  is now evaluating how they’ve fared since making that commitment last year and how they plan to strengthen it by removing even more chemicals from their shelves. To get a breakdown of what this means for consumers, NewBeauty talked to Boma Brown-West , the Environmental Defense Fund’s senior manager of consumer health.  Brands Owned By Non-Cruelty-Free Parent Companies The ancient prophecy reads as such: It’s simply not possible to have too many lip balms. And this South Korean skincare brand, which is new to Sephora, makes a tantalizingly cute one in minimalistic squeezy-tube packaging that’ll remind you of ones from childhood. The lip treatment comes in six colors—Mint Earl Grey (soft peach), Wedding Peach Tea (baby pink), Wild Hibiscus (soft coral), Very Berry Tea (berry), Dried Rose Tea (red-orange), and Sky Vanilla Tea (which applies clear and mysteriously develops into a deep pink). No matter the shade, the balm promises to moisturize with jojoba and sunflower seed oils and cupuaçu butter (derived from a tropical rainforest tree).